Quote:
Originally Posted by Jonny Nukes
hey bored, great thread really enjoyed reading it. I started selling cars last month for first time with no experience for toyota. Last month sold 5 cars and jus really learned ins and outs of negotiating and product knowledge. This month have picked it up and got better and more aggressive and have 10 cars sold so far this month. I'm selling more cars this month cuz of customers liking me, asking right questions and also just getting the right customers as ups too.
Anyways any tips on how you flip customers who don't have interest in buying that day and getting them to buy. Best way to answers questions like Whats your best price or the I'm just looking customers. I'm starting to get the hang of it and can close deals without getting my manager involved but still have some customers that I need to get them involved. Also pretty crazy how much more money you can make selling used cars than new cars. I find myself smokings cigs in the used car lot most the day trying to cherry pick customers there lol.
A few quick points (sorry I didn't see your post until just now).
1) You'll never really know whether someone is 'ready to buy today' or not. The reality is that "I'm just looking" is the standard response people give--and it's nearly always a lie. Who in their right mind would go where car salesmen are to 'just look'? The reality is that the customers hate you/us passionately--and if they could buy a car without dealing with us at all they would. Fortunately they can't. Obviously when I say they hate you/us I mean that's their starting point... If it stays that way you won't last long.
2) because of 1) you should just concentrate on finding something the customer really likes. Ideally it'll be as cheap a vehicle as you can make them like as this will give you more room to make money when it comes time to negotiate... But find something they really want. If they really want it badly they'll buy it--and price won't really be a concern.
3) Since you're on 2p2 I'm going to assume you're a poker player and understand variance. There is a hell of a lot of variance in car sales. You could be doing better because you're doing better (which is possible) but very likely you're doing exactly as well or slightly worse than you were your first day. I know I posted elsewhere in the thread that the pattern I've typically seen with new guys is that they start strong and degrade quickly.
4) Stop trying to cherry pick ups. Seriously. There are a lot of good reasons for this... But the big one is that you work at a ****ing toyota dealership. You do not work at a Kia store where people who never ever will be able to buy a car pull up all the time--most of your customers have good credit and/or cash. Everyone is a viable up--so your focus should be talking to 5 people every day. I don't care if you chat up people waiting in the service department. Talk to 5 people. You would have to suck pretty badly to not be successful making 5 contacts a day. You have to be the most aggressive, hardest working, and totally fearless person to survive long enough to make real money.