I was literally researching tobacco companies this morning to open short positions under the assumption that COVID-19 would negatively impact their sales. Surprisingly some of the early headlines heading into earnings was positive as sales seemed to be up YoY for companies like TPB who are even doing secondaries. That said, I still think any widespread illness that affects the lungs will either harm existing consumers or put a damper on sales.
Here's some publicly traded companies I was looking at:
https://www.fool.com/investing/the-9...co-stocks.aspx
Then of course after the bell today (and before I initiated any positions) this hit the newswire:
https://www.cnn.com/2020/07/13/healt...ess/index.html
I'm still going to open some positions in the morning, but feels like I missed a good opportunity this AM to get short before the crowd. If anyone who is already familiar with this industry is feeling generous on sharing their experience and due diligence, I'll be quite grateful. I'm likely going to buy 6 mo+ puts and short shares of UVV, VGR, and TPB. I'm no expert on MO or PM's revenue streams, but feels like with how broadly diversified they are they'd be more insulated from this.
May also see if I can find any small caps that have proven smoking cessation products and long those tomorrow as well.