Quote:
Originally Posted by olivert
Even though ESPN Monday Night Football on Monday November 10 will feature what one would expect to be an average team (Arizona) and a "garbage" team (San Francisco), it is still Monday Night Football and it will still be the #1 cable/satellite TV program in the U.S. each week, with well over 10 million viewers (and over 2.5 million viewers in the extremely-important-to-ESPN 18-34 age demographic).
The hype of the 2008 WSOP Main Event final table during ESPN Monday Night Football will be the best possible "push" ESPN can give to the November 11 WSOP Main Event Final Table telecast on ESPN.
There will be no excuses for either Caesars/WSOP or ESPN regardless of what the viewership for those 2 hours on November 11.
Quote:
Originally Posted by olivert
First of all, the hype during the 4 months won't be constant.
Most of the build-up will take place on ESPN.com between July and November.
If the past is any indication, one would expect that the ESPN on-air (TV) hype won't start until 10 days prior to the November 11 broadcast.
One would expect that the November 11 broadcast will be hyped during the November 10 ESPN Monday Night Football telecast, which will be consumed by over 10 million viewers.
(The WSOP Main Event heads-up battle will NOT start until November 10 at 10pm Pacific Time, AFTER Monday Night Football is over and past the deadline of sports sections of newspapers in the U.S. Eastern and Central Time Zones..)
Remember the following MINIMUM viewership targets, based on the viewership from the last hour of the 2006 WSOP Main Event Final Table delayed telecast on ESPN in September 2006, which I believe the final hour of the 2008 WSOP Main Event Final Table has to hit in order for the WSOP organization to convince ESPN, Inc. to keep paying Caesars Entertainment (Apollo/TPG) the alleged "$10 million per year in considerations" for the 2009 (and 2010) WSOP:
1.8-2.0 million total viewers ages 2 and over
900,000 to 1 million viewers in the ages 18-49 demographic
and most importantly
450,000 to 500,000 viewers in the ages 18-34 demographic
Otherwise, I expect ESPN, Inc. to stop paying Caesars the rights fee for the 2009 WSOP, and I do NOT expect either FOX Sports or NBC Sports to offer Caesars a rights fee for the 2009 WSOP.
(For your reference: WPT on GSN currently draws about 100,000 viewers in the 18-34 demographic per episode when you total up all 3 broadcasts during the week. )
OMG I figured out how to use the multi quote feature....woo hoo!
If I recall MNF viewership declined last year, mostly to do with the horrible matchups that ESPN was saddled with thanks to the NFL schedule idiots.
I'd agree that on 11/10, there'll be a heavy push during commercial breaks but I doubt we'll see/hear any in-game promos knowing how the NFL has an issue with gambling even though we're discussing a legit/legal poker tourney. We know who wins that discussion!
But I come back to some of your previous statements in regards to the actual length of promotional push for the FT.
If this FT move is about ESPN wanting to increase drama, viewers, etc. to the ME (according to you)...then I strongly believe we'll see a much more lengthy promotion of the FT show instead of just 10 days. We're talking Nov. sweeps! If ESPN is gambling on this move to make or break their continued "support" of the WSOP and want to succeed...it's all about 30 days or more of promotion for this. Why would they risk it all on only 10 days?
It's about branding the "new style" of the ME FT...branding the never before seen drama of a ME like this. What could really help is the fact that a pro or 2 makes the FT, which will in turn lend credibility to the final 2, having them beat the big name(s) on their way to glory.
Could lightning strike and we see a Hellmuth, or DN, or Doyle, or Ivey, etc. make the FT to help boost the story? Time will tell!
Last edited by JBS1273; 05-13-2008 at 11:44 PM.
Reason: typo