In 2009-10, 600NL regs had 30-60K months. Skill edge was bigger and there was an endless pool of games. When you know you can drop down to 600NL and make 50K, it's not as risky to take shots.
But also:
- Most of these nosebleed stars got their money from a few whales and Full Tilt Pros blowing their monthly checks. Bumhunting 101. Tables would insta fill when one of the whales would show up. Durrr/Galfond/Dang brothers didn't built their rolls playing other regs. They build it playing whales like Laliberte.
- Most poker TV shows were never on TV because they were popular. They were there as infomercials. TV stations knew they could sell all the advertising spots for these shows at very good prices that Party/UB/FT/PS were willing to pay.
- The big money was always in selling shovels and not in digging for gold. Hellmuth has only 22 million in tournament winnings for playing 30 years+ and this is enough to make him one of the biggest winners in Poker. That's not even 1M/year. How much do you think he made in sponsorship/products/promotion? Another example: Ivey's training site was estimated to make
10-25M/year.
The national trend follows my personal experiences. My friends and I used to have a very popular very low stakes social home game. 20-30 people would show up. Over the years, some people got serious and other people didn't. It became pretty clear that some people are losing every time they come. It's not fun to lose virtually every time. After years of playing, we were eventually down to 4 regs at which point the game died.
This year, I had 2 friends who started to get excited about live poker and gave it a shot. They read books and digested a lot of Doug Polk material. I shadowed them at the tables and there's just so many leaks to plug it's going to be a long time before they become winning players. Even at a measly live 1/2NL, people are not that horrible. Just to become an average loser in the game takes quite a bit of game refinement and coaching.