Quote:
Originally Posted by illdonk
I can’t find the 2018 numbers, but ratings in the 18-49 demographic were down 5% in 2017 from the previous year.
The only reason why the 18-49 demographic numbers are still used is to disguise how awful the trend with the 18-34 demographic is. If you split that up, you’d probably get a double digit drop for that group. But not just for poker, for everything across the board.
For sports on TV in particular, except for soccer which attracts a growing number of young viewers, the average viewer gets significantly older every year. Over the last 20 years, the average MLB TV audience aged roughly 4 month every single year. In a couple of years, the average age of somebody watching an MLB game on TV is going to be above 60.
Poker and MLB are obviously two very different things, but fact is that (almost) all ESPN TV broadcasts are targeting an audience that’s above 40.