Quote:
Originally Posted by MrFan
In Baazov-speak consumers are people that 'consume' technology gaming products. Consumers always pay money for a product they consume. Consumers don't make money from consuming. That's like paying someone to consume something that you have paid money to make. That's why winning poker players have no place in the new Stars under Amaya. If you don't lose overall you are not a real consumer.
This is why Baazov is unsuited to managing an online poker site.
Swing and a miss. But nice try.
Writing on an iPad so forgive spelling mistakes.
He refers to the players as "consumers" because in the future he envisions selling more to them than just poker/ online gaming. His audience is not the poker community, it is his investors, whom he needs to satisfy that he has a sound plan for growth
Being overly simplistic, there are three main strategies for growth.
A) increase market share. This isn't possible, Pokerstars is already a monopoly.
B) increase market size. This could be by reaching new players in existing markets, or entering new markets. There aren't many new markets left, so Pokerstars' must attract new players in existing markets. Clearly they believe mainstream endorsement deals with Ronaldo is the way to do this (and no longer the VIP programme). That said, there are only so many adverts you can run, and these are very expensive. They need to fund these somehow e.g., cuts to the VIP programme
C) increasing the "share of wallet" from existing players, e.g., getting existing players to spend more. This is often the easiest, cheapest and most reliable way of improving top line growth.
Historically, Pokerstars focused on strategies A) and B). Those approaches have run their course. We are about to see new emphasis on strategy C), and a shift from
Current state - lots of players that spend very little (fish who deposit a small amount, lose it quickly to the pros without raking much, have a crappy time in the current environment and never deposit again); and a few players (pros, SNE etc) that spend a LOT
To future state - lots of players that spend a little/lot more than they currently do on things broader than cash game poker, that come back again and again because they actually have a good time; with potentially fewer but likely not all that different amount of pros crying and moaning but ultimately continue to rake as high as ever.
If you were an investor, which sounds like a better business model for reliable future earnings?
Tldr/
He wants to increase the average spend per player. It's nothing to do with a 'vendetta against winning players'. Pokerstars is no longer just an "online poker site"