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There are plenty of ways to deal with people their gambling debts, but public shaming during book release is not the way to go.
Public shaming ASAP and especially before someone is about to make money from people believing they are buying a book from a poker star is very commendable. It warns others about dealings with dishonest person and it warns potential buyers of the book.
Outing someone is risky because your chances to get money back are significantly lowered once reputation of the borrower is no longer in play and you may force retaliation as well. Not many things in gambling world deserve more praise and admiration than taking personal risk to warn others about dealings with the scammer. I hope CTS and others in this thread are safe and inspire those who were duped as well to come forward.