Quote:
Originally Posted by PLIKITYPLAK
Significant monetary loss for basically a self published book? Like a few thou? That is not significant, if it was any different you are doing it wrong.
No. We lost over $15,000 on it. The book has a color insert which made the printing very expensive. We printed 4,000 books and given the royalty that the author gets we need to sell about 2,300 books to break even and I think we're around 494 sold. We also had some unexpected legal expenses of approximately $1,500 relative to the book. (And by the way, I own the publishing company. So any losses on a book like this all come from me.)
And the real shame of all of this is that the autobiography is quite interesting. Normally, we don't do books like this but at that time I had some free time and thought that if we were to do the book well, and this included a lot of editing since Hebrew is a tough language to translate into English, we could sell enough to break even. And just breaking even on this book was our goal.
By the way, our books are much different from being self-published. First, a number of people in addition to the author(s) do work on them, and this includes editing, and for our other books, through reviews and comments back to the author (where he's often required to do rewrites). Second, authors do not receive royalties from self published books. Third, its' rare for a self-published book to be associated with the type of website that we have.
And lastly, we're now selling about 2 books a week.
Mason