I've read every post in here and other threads and I believe people like borg23, john_kane, gargamel_fk and pechkin have the right idea.
As some of you know I am about to launch my own site.
My main goals are:
- Make the games enjoyable / friendly for recreational players
- Reduce bumhunting as much as possible
- Cut down on mass multi tabling rake back pros
- Make the games more sustainable over the long term
As a new start up with less to lose I can afford to take more risks than established sites and have been totally open to 2+2 for suggestions on features and ways to help the above.
So the two main points of interest to you guys will be the rake price and how I plan to achieve the points on the list above.
Rake:
First off, I believe the rake is too high especially at micros and PLO.
Yet a site needs to make money to continue to run and cover the costs of:
- software development
- marketing / promotion costs (attracting new players, repeat depositors)
- Design of images, ads etc
- Salaries for good customer support staff
- License fees
- Lawyer fees
- all the little jobs behind the scenes that are vital to a business success etc etc
So it is clear for a site to provide a great service to all players they need to make money.
I am going to start out with 4.5% rake. But with a much lower cap and the cap will be different depending on game and stake. So Micros the cap will be low and PLO lower than NLHE. Different still for Open Face Chinese etc.
I have not finalised any of the cap numbers and would be open to suggestions but I will try and have an average of 5-7bb/100 across the whole selection of stakes/games.
This is a clear reduction.
Rake Back:
There will be no such super nova or mass multi table grinding encouraged and so rake back will mostly be rewarded to:
- Losing players (100% rake back for large losers below 50NL)
- Table starters
- Action players (higher vpip/larger pots)
Most of the rake that would have been rewarded back will go into promoting and attracting new players/ repeat deposits.
I'm also thinking of rewarding losing players who have been absent from the site a while (maybe they tried poker once and got a bad experience) and giving them a welcome back bonus.
I have spoke to a few people and it looks like when the software is "done" the exciting part is going to be coming up with creative promotions.
A quick side note: termod recommended running with ads. As webmogul pointed out and me doing software for > 10 years it is not as profitable as you would think. However saying that. I think maybe small ads on the table, say where my logo would normally go, just an image of say a sports drink or whatever, nothing unobtrusive could maybe generate some extra money that could go 100% into promotional marketing.
This has gotten really long so I will come back tomorrow and explain how the software of the site itself will take care of most of the things that were on the list at the start of this post. You can find out more in my thread in the software forum. I already have the max tables as 9 but I'm thinking of limiting it further below 50nl and having a max of 12 at mid-high stakes.
Obviously what I have outlined above can't please everyone and I know I will get some back lash here but I will be still open to ideas and suggestions.
I'm hoping to start testing the site with these rake prices at the start of March.
All the best. Remember to have fun at the tables