Quote:
Originally Posted by Mason Malmuth
Hi Everyone:
Somewhat related to this topic is my "Publisher's Note" in our September issue of our Two Plus Two Online Poker Strategy Magazine.
Also, the idea that rakeback can only come in one form is silly.
Nice to see that I'm still in your head to the extent where your entire Publisher's Note this month was basically responding to one of my posts.
Unfortunately, your entire essay misunderstood my point.
I'm not criticizing Splash the Pot, nor am I claiming that it's unhealthy for the poker economy. I will agree that it can make the game more fun for recs than traditional rakeback does.
My issue was the marketing misuse of the actual term "rakeback", which has a very specific meaning ever since it appeared nearly 20 years ago.
Arguing that "rakeback" can mean high hand/jackpot promotions is like arguing that you can call someone "gay" and expect them to understand that you mean "happy".
Regardless of the dictionary definition of the word (which doesn't exist for 'rakeback' anyway), the accepted modern meaning of the word is what's important when it comes to marketing.
Nobody sees high hand promotions, jackpots, or Splash the Pot as "rakeback". Even shady card rooms don't try to claim those promos are "rakeback". If you use the term "rakeback" to describe these, you are misleading the vast majority of people who know that term to mean something else.
I find it unethical to solicit signups to your poker site based upon a claim of "51% rakeback", when the rakeback being given does not at all resemble the rakeback the traditional poker grinder would envision when signing up. It is the burden of the poker site to clarify that in their marketing material, if they feel confusion will occur (which in this case, definitely will).
Bottom line: If you market something, and the vast majority of customers are misled by what you're claiming to offer, then you are acting unethically. There's no way around that.