Phil seem intrested to establish his "Run it Once" brand way more now (By starting poker room) what seem overall fine.
However there is huge difference between going from poker training site into poker room.
1)Poker training site is targeted to (regulars/people who looking for good poker strategy) what is way more niche market, way harder to enter (You actually need team/yourself to be good at poker) and you can get away not protecting your brand that much as it super hard to gain anything from similar domain abuse (As if player not find training site he retry search ect.).
2)Poker room is targeting basicaly everyone who want gamble. It can be way more dangerous to leave domains what can be abused out there, competition is way bigger and abuse way more common.
While direct address entry is not much, loosing theses few custumer potentially forver can be way more constly then buying out the gate every single domain you can find what can be abused (10$/peace for 99% domains and then few premium ones). Google specifically can show in some regions/languages/persons/specific search terms totally different domain on top (Especially when poker room is new!!!) with some SEO/good keyword usage. (It don't need to be #1 on "Run It Once Poker" or "Rio poker" to make damage).
Also if some % of users who use different search engine get targeted by wrong "right looking" domain can be dangerous. (For example duckduckgo gaining popularity because google privacy conserns and can be way bigger search engine 5 years down road).
Example: naturaleight.com abusing natural8.com right now and can cost lifelong players who never finds actual natural8 because they think they are on right page. (While google correct issue, different search engines with search term "naturaleight" might not do it).
Example: Pokerstars (Rational Intellectual Holdings) own publicly
1400+ domains what protect it brand (Some might be for new projects or something also).
Even domain simple as runitoncebonus.com/riobonus.com can gain lot traffic from term "run it once poker bonus" ect. can be simply abused and might cost (If even tiny % lost traffic) this huge project (probably costing 100k-500k+ $) way way more then just 5-8$/year for regfree domains (99% of them) or premium price (Small cost for preject costing 6+ digits) for domains what can be abused massively like riopoker.com.
Last edited by delfins; 11-23-2018 at 09:57 PM.