Congrats, Phil, if anyone can make it happen you can. Considering where the player base is going to come from at first, the games will probably be very tough. It will be interesting to see how they go about advertising.
He is smart, has integrity, and knows what a good poker site should be. The problem is, does he know how to get new players because without a constant stream of fresh new players the site dies. His success will be determined by how well his marketing team can get this site out there.