You can tell how far I've reached in my attempts to catch up with a thread that grows faster than I can follow it. I like this post, and I want to address a few of the points:
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Originally Posted by Bonomo's ears
We've heard a few times that e.g. only a "few hundred" people watched the stream live. I was a subscriber on Youtube and even then the views seemed minimal and struggling to get out of 3 figures (I don't think numbers were blockbuster on Twitch either). Obviously they've increased a fair amount in the last week. Remember that YT has a global reach (I'm in the UK) so very few of these subscribers/watchers are going to think Stones is worthwhile to visit, unless they are in the Sacramento area anyway.
Basically, the "worthwhile" audience must be minimal. If the advertising on stream is for future events at Stones, I still don't believe that the outlay can be justified by the (apparently) small prospective uplift in business.
Stones is a relatively new player in town, and it's likely trying to draw area players who mostly frequented Thunder Valley, Cache Creek and Capitol Casino. Thunder Valley and especially Cache Creek are very well-branded properties for the area – hell, the latter name pretty much can't be missed if you watch a Sacramento Kings game. Capitol also runs a lot of television and radio ads in the area, maybe even more than Thunder Valley.
Stones has the best of everything: it's clean and non-smoking (a huge deal for me), it's in a decent location (TV and Cache are way out of town), damn good food (I would go just for that if I lived closer), with an extremely friendly staff and player base. This is why this entire saga is so disappointing to me.
But with all of those advantages, Stones didn't seem to gain much footing, perhaps because they didn't do the ad buys that TV, Cache and Capitol did.
Instead, running the live stream put them on the map. I had friends who don't play poker and who only casually follow it suddenly talking about it. (I'll admit I had never heard of the place until someone asked me if they might ever see me playing on the stream.) Having a live stream also seemed to draw more high-profile players in town, and eventually landed them promotions like PokerStars Platinum Pass events.
And yet I still don't think I've seen a televised ad for Stones. (I know they
did one, as I've seen it online.) So whatever it costs to have a regional ad, or a corporate partnership with the hometown NBA team, one can argue that Stones saved that money by having a modest live stream serve as their advertising.
As for some of the bullet points:
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-Having a poker table that probably can't be used the rest of the time
I'm fairly sure they still use the table when it's not streaming. I'd have to defer to people who are there more regularly, though – last time I was there was the Moneymaker Tour thing, and they were streaming pretty much all day.
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-Dead space around the table for lights/cameras
The "dead space" is pretty minimal, if not non-existent. I can probably a find a good wide shot of the room from my photo archives, but you'd quickly see that the tables are all fairly well spaced out in general. You would also notice that the feature table is spaced similarly to the others. The lights sit above the footprint of the table itself, so they take up no extra floor space. Finally, the cameras are mounted from the ceiling. i.e. the setup for the live stream doesn't take up any more space than if it was a regular table.
You can see the cameras in this shot:
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-Building a booth, and using up that floorspace
The booth (both the commentator's booth and the "peek room") itself is small and only carves out space from the main bar and dining area. Sure, if you didn't have it, you probably could shove one more poker table into that corner. But it really isn't THAT much space.
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-Dedicated floor manager (JFK) during stream
JFK mostly serves the poker room as a tourney director. If there's no tournament playing – which there generally isn't when a live stream is going – then he's not nearly as busy. This also probably explains why he can spend so much time in the booth as a commentator.
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-Commentators (presumably paid something, maybe Veronica can confirm)
I'd also like to know who got paid and who didn't. I would assume people like Brent Harrington and David Tuchman got some sort of appearance fee. When people like Jason Somerville, Chris Moneymaker, Daniel Negreanu, Joe Stapleton, et al were in the booth during a PokerStars event, it probably was part of their arrangement with the site.
The funny thing is, I actually meant to ask JFK about getting involved with the stream as a play-by-play guy. I know I'm not experienced enough as a player to provide color, but I'd like to try my hand at the PxP part of a poker broadcast. (I have just enough on-air experience with actual sports to stoke this interest.) However, I got busy and never got looked into it –*probably a sign that I wouldn't have time to do it.
Last edited by Wilbury Twist; 10-10-2019 at 02:20 AM.
Reason: Changed all reference to TV to "televised" because I was using it to abbreviate Thunder Valley