Quote:
Originally Posted by PeteBlow
... or any other meaningful event.
I never really understood the whole concept of signing poker players anyway. How much value do they really give a brand? They're preaching to the converted.
Sports/movie stars I can understand.
I take the exact opposite direction. Signing Sommerville is a no brainer. His Home Game Club on Stars has over 6k players signed up. He did that in only a few months. That cost stars - ZERO marketing dollars. Cultivate players that bring more players to your site. Get people excited about the game. He's fun to watch.
Also team pros give players something to shoot for. Some kid in say Germany wants to become the next Nanonoko. He has a role model.
I was never a proponent of signing sports stars but recently I had a Brazilian friend play at the PCA. He got to play with Ronaldo and said he had an amazing experience. That's something he'll carry with him for the rest of his life. And that creates real brand loyalty.