If you can go back to 8:38 of the 4th quarter coming back from a timeout, he has a closeup right behind Deron Williams and the referee. He is laughing at a text message he got.
His face is plastered all over the freeways in LA in the vicinity of Commerce (huge billboards congratulating him for winning the WPT event). At least people have seen the face, even if they can put a name or reason for being famous to the face.