It's funny, I now feel like someone talking to a person who is afraid to fly in an airplane why there is little to no justification for their fears.
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Originally Posted by Mason Malmuth
It’s even more than what you say. 2+2 has always paid the highest royalties by far of any poker publisher. During the poker boom our authors made 4 to 5 times with us than what they would of made with our competitors, and they will still make a lot more today than what they would with our major competitor. Also, we have a lot of expertise and work closely with our authors and often make the book much better which is also good for sales.
I don't doubt any of this for a second.
The question is whether or not other people will automatically doubt the above, all based on the statement. If potential authors and editors are likely to be turned off by Two Plus Two – despite your history – than yes, Wallace's words carried some force and effect, and he might need to choose his words more carefully.
But I must repeat one part of my previous post:
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Two Plus Two has been the industry leader for decades when it comes to the niche of poker publications. Any author/editor worth their salt will still have you on their short list, regardless of one particular Amazon bio.
The bolded is the only subset of people you need to be worried about. Sure, maybe thousands and thousands of customers who read that passage who suddenly think that Two Plus Two was among the rejected publishers. You shouldn't be concerned about Joe and Mary Six-Max seeing that phrase while perusing the bookstore for a reference on HORSE. Their opinions and knowledge about your royalties, history, expertise and editorial skills mean little to your business.
No, the people for whom that blurb matters are those who actually write poker books – i.e. the people who might approach you about being their publisher. They already know you as a long-time industry leader. (This was what I meant when I said "the industry leader for decades" in my post.) And Wallace's choice of words in an Amazon description will mean nothing.
In fact, conversely, any author who does make the leap in logic that Two Plus Two offers lousy deals – all based on his/her interpretation of that one sentence – is not likely poker-savvy to warrant your brand on the spine in the first place. You don't want 'em anyway. It's like a vegan giving a bad review of a steakhouse.
All this said...
Where is this blurb? I just went to the Amazon listing and saw no such text. Maybe it has been removed. Cardoza must have some muscle to Fox's house.