Quote:
I think that usage of brick is originally basketball jargon, not poker, and is already being used generally enough to be in the dictionary:
So much so, then when I first started hearing people say things like "I got it in with a wrap but bricked the turn and river," I figured it was a nod to the basketball term, which goes back a long, long way — certainly longer than my time in the sports industry.
As for the OP's claim, I'd say he's 100 percent correct but about 6-7 years late. Just for fun, run Google News searches with a custom date range. Use the search string "all in on" (including quotations). You don't need to hyphenate the "all-in" as the search will give you both results.
If you run the search for 2005, 2006 and 2007, the vast majority of news links will be poker-related. There are some false positives – e.g. a story that talks about an audience being "all in on the joke." Other times, the phrase "all in" might appear on a side-bar link to a current story.
By 2009, you start seeing the phrase used in non-poker references. A TV critic says he's "all-in" on the TV show Justified. Another critic talks about TV producers going "all-in on storytelling" early in a series. A Popular Science blurb claims tech companies are not ready to "go all-in" on micro-USB. In 2010 and 2011, it's equally commonplace.
As referenced above, I've been working in sports media (albeit on the PR side, not the outlet side of the equation) for almost two decades. I became a poker superfan about the time of my join date at this site. Even back then, I'd frequently see the phrase "all-in" used in sportswriting, sometimes even headlines. So baseball GMs going all-in on pitching, or NFL owners going all-in on a draft pick.
EDIT: By the way, I'm guilty of injecting some poker parlance into my own work. Note the headline for this, a press release announcing our National Letter in Intent signing class:
http://www.ucdavisaggies.com/sports/...121710aaa.html