So I was at a home game with a friend, didn't know anyone there. TV is on, and some gum commercial comes on where the father tries to pay the babysitter with gum. She accepts, and camera pans around to different people taking about how great the gum is or some *****, then at the end it zooms out from the living room to this telco worker who looks all crestfallen and says, "No one ever pays me with gum!".
And he looks like Doug Lee! I kinda chuckle, and just kinda say to myself, "that guy looks like Doug Lee."
Another guy at the table starts to crack up and says "Yeah, that dude was Doug Lee!" We had a laugh, then tried with no luck to explain The Doug Lee to the rest of the table.
See for yourself:
http://www.youtube.com/watch?v=VxmCdRkCEU0
Full commercials are in the sidebar.