Bump thread to report that some of the below ideas made by Bitter13 may be coming to fruition if we are to believe the rumors reported by the Trooper concerning Bally's in the video shown after the below post.

Trooper reports interesting rumors at the 12:31 mark concerning big changes at the Bally's poker room; and even a possible name change for Bally's to "The Horseshoe". Yes 2021 could be an interesting year even with the pandemic.

https://www.youtube.com/watch?v=AOGUluDEY_I

The Binion family sold the Horseshoe brand to MTR Gaming in 2004, hence Binion's Horseshoe Casino changing names to just Binion's Gambling Hall & Hotel.
in 2014, MTR merged with Eldorado Resorts.
in July 2020, Eldorado Resorts acquired Caesars Entertainment.
Finally, there's a way for the Horseshoe brand to return at a Caesars resort.

Bugger all to do with a poker themed hotel though, Ted.

So the Horseshoe brand and expanding the poker room while others like the Mirage, Mandalay Bay, and Excalibur are closing theirs has nothing to do with establishing somewhat of a poker themed identity, got it.

Sometimes I've felt bad for Ted that people keep bringing this thread up. But since Ted himself can't let it go, I guess it's fair game.

Oh, believe me, I can let it go. But I thought people might be interested in the fact that Bally's might change the name they have had for 34 years to the Horseshoe and upgrade and increase the size of their poker room. Are you interested in that information, yes or no.

Yes, just not in this particular thread.

This.

I mean, I don't really care that you posted it here, but it's a stretch to relate this story to your thread at this juncture IMO.

The likely name change from Bally has little if anything to do with poker, by any stretch.

The Bally name was sold, with this one hotel held out from the name/assets deal....

"Bally" will be an interesting gaming company going forward, but this hotel is no longer going to be a part, the deal closes 1st quarter 2021.

Perhaps they will hire Jamie Gold to greet people at the door or something.

OP - do you have any thoughts on how this type of marketing could work for the renamed hotel - since it is clearly being done as per your manifest destiny poker hotel thing.

All the best.

Like a slug, Monty leaves a trail of condescension wherever he posts. No mention of Lizard people but I’m sure he will slither back.

As mentioned earlier, there are rumors about Bally's changing its name to The Horseshoe. The Horseshoe of the 70's and 80's had a strong reputation of being the place where the players play. In other words where the real gamblers played. They had the best odds and limits and really catered to gamblers. That's one of the things I miss about the Vegas of the 80's, "gambling" was the star and the main focus.

After the Mirage opened Vegas became more about architecture, shows, shopping, clubs, food etc. and gambling took a back seat and the odds got worse and worse, e.g. 6/5 blackjack, triple 00 roullette, higher rakes. Vegas was able to get away with this because of high demand and somewhat good economies.

But now things are different. The economy and demand are at all time lows. I think at least some of the hotels on the Strip are going to have to start catering to the real gamblers as the Horseshoe did. And hopefully Caesars is serious about bringing back that "Where the players play" spirit that the Horseshoe had.

As far as your question about marketing, well you'll have to read some of my many posts in this thread that deal with that. The old Horseshoe had a slogan:

"Good Food, Good Whiskey, and a Good Gamble"

That Good Gamble has been missing from the Strip for a long time. Hopefully Bally's/Horseshoe will bring it back.

Sounds like a stretch, even in the context of this thread. But we'll see

Could have each door to the main entrance look like face down hole cards and then you open the doors to reveal POCKET ACES

Not at all supporting the OP but it seems my Ceaser reward card has been working in a Horseshoe resort for years. At the same time it did not work at an Eldorado property near by.

Seems to me CET Horseshoe in Shreveport-Bossier found a way.

There was once a time where people equated Horseshoe with player-friendly customer service. They knew they’d have a great experience while losing money. Horseshoe was on par with Disney as far as taking care of customers. Those days are long gone. Strip properties are all about partying. Being chic, nightclubs, etc. providing a fun, exciting gaming experience and providing juicy combos has gone the way of the dinosaur.
When I go to Vegas I only play poker, that’s it. Therefore I only visit a handful of properties because they have the games: Aria, Wynn, Bellagio, etc. I’m in the minority. I don’t care about posh rooms. I only sleep there. Most people want to party, play craps, and have a nice room for banging hookers.

Wonder if there's a name change to Horseshoe if they might put something like this on all their tables. In other words really squeeze everything they can out of the brand name. Of course it would have to say "The Horseshoe" instead of Binions.

Notice Todd Brunson's signature above Binions (I guess he's the John Hancock of poker).

Also notice Dave Devilfish Ulliott's signature at the bottom left where he writes "Life is a beast but it doesn't last, live it long and live it fast."

Also Barry Greenstein's and Huck Seed's signature can be seen. Does anyone know what year those signatures were made?

No

not with that attitude it wont

Yesssss

This guy is either a prophet or somebody liked his idea and ran with it.

LOL, Caesar's stole Ted's idea and ran with it.

Ted, are you going to sue Caesar's for intellectual property theft?

They all laughed at Ted. Well nobody's laughing now.

Actually it was Bitter13 who (almost 5 years ago) made the long post about rebranding Bally's. But on the other hand, if no Ted thread then no long post by Bitter13. So an argument could be made that Ted's thread might have changed poker and the WSOP forever.