They actually have a well laid out road map for everyone to follow, I don't think its a scam. The Gaming director is Gian Perroni and has been around for some time. From my understanding they don't own the site they, but I very well could of missed something. I agree using btc might have been easier, but waiting to see what happens when real money launches in a couple months.
I did buy a small amount of brk, and brx, If it takes off Great if it doesn't then I don't stand to lose much. So far the road map the posted on another site has been on time.