Quote:
Originally Posted by CPLifestyle
Just my 2 cents here - wouldn't it make more sense to just run strong with 1 brand (Stars) and drop FTP altogether? For all the good its software might be, it's a stained and tainted brand name that will forever be associated with corruption and bad business.
Surely a solid % of players had accounts on both sites... Offer to pay the FTP balance directly into their Stars' accounts and thus retain the players, engender loyalty, etc.
Software - check
Player payback engendering loyalty/retention - check
Green light to enter U.S. market - check
But what on Earth do they stand to gain by keeping the Full Tilt Brand name?
Any thoughts?
Avoiding brand blindness.
Example: Nissan - Infiniti
Another Example: Toyota - Scion
Another: Pepsi - Gatorade
The two products are VASTLY different. Full tilt catered to a completely different player base, there were loyal players on both, and some that used both. Thus, those loyal, will still stay loyal, regardless.
Just because I drink both, can you kill Gatorade's brand and just call it "Pepsi Hydration"?
Nope... I wouldn't go for it. We want options, if you kill it, you delete options, and that kills loyalty.
More importantly - why would you want to destroy the name that some people may immediately associate with? Seems more beneficial to acquire it and use transfer of authority to benefit from both.