Quote:
Originally Posted by NooooBingo
There's no way you can possibly find enough customers in a small industry to sustain a business that is all about economies of scale.
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This 100 percent.
Someone used "niche" above, and that's the magic word. I suspect those who attempt to launch poker apparel overestimate the size of that niche, then they further doom themselves to fail by combining underwhelming products with poor marketing strategies.
I'm suddenly have this vision of getting trapped in an equally bad elevator pitch.
Me: What brings you to CAA?
Them: I've started a company. Footwear.
Me: Ah, good for you.
Them: Not all footwear, though. We specialize in athletic footwear.
Me: Makes sense.
Them: Specifically, mid-rise volleyball shoes.
Me: Hey, Nike started with one pair of Waffle Trainers.
Them: But not just any mid-rise volleyball shoes, our product will be geared to fans of hip hop.
Me: Interesting, interesting... I suppose there have been a number of successful urban apparel entrepre...
Them: But not all hip hop. We're targeting fans of one artist.
Me: So really going after a niche, then.
Them: Cardi B.
Me: Well, if you're picking just one, she is a brand to herself.
Them: Cardi B is big.
Me: Sure, but is she enough to...
Them: And all of our shoes will come in only one color.
Me: Why just one? At the AMAs, her hat alone was rockin'...
Them: Desert camouflage.
Me: Have you not seen her look?
Them: And that's why we're here.
Me: I mean, seriously, jump on Instagram for a minute...
Them: CAA is our key.
Me: To get Cardi B on board with this, I assume.
Them: No.
Me: Then why...
Them: We're hoping to get Drew Brees as our first celebrity endorser.
Me: I think this is my floor.