Quote:
Originally Posted by rickroll
Just been thinking that probably about half of all ads I see during commercial breaks prominently feature black actors/spokespeople. Of the other half, you have a very healthy mix of other minorities/lbgt etc
These companies put lots of research behind ad spend efficiency.
It's also not something that's regulated. Yes there is a social nudge for inclusivity, but at the same time, there are no regulations that require diverse spokesmen so this is something which is market driven.
So, if the 75% of america that is white was all racist. Then surely, if they wouldn't want to buy insurance from a company which has black spokespeople, then why have ads like this?
What people say out loud or respond to polls is not reliable. How to respond to advertising, in the privacy of their own homes, where their decision is not up to public scrutiny, is going to be an honest reflection. If white Americans were heavily racist, then surely companies like State Farm would be alienating 75% of their potential clients. Wouldn't they not have all the black actors and spokespeople? If it was about checking diversity boxes, then wouldn't it be some token black guy in the background? Or perhaps an attractive minority female even racists would want to bang?
Or... am I reading that wrong and is that exactly what Jake from State Farm is? A subtle nod to all the ladies, buy our insurance you racist bish and you'll get some bbc nobody will ever know about, it'll be our little secret ok.
So, is Jake a sex symbol for closet racists who need some deep dicking? Or has America outgrown racism and talk about "half the country are white supremacists" and "anyone who voted for Trump is a racist" is all poppycock and overblown?
Rickroll, marketing concepts, promotional budgeting, and strategies are general based upon many interrelated, rather than a very few or a single factor. Proportional increases of non-whites displayed in advertisements are not entirely due to one single factor.
Yes, bigotry is less politically correct and more politically incorrect. More people and their children who were openly bigoted in prior years, are now more careful to attribute their bigoted actions and speech to other than racial reasons. Yes, the general public is now more aware and less tolerant of bigotry.
I contend proportional increases of non-whites in advertisements is more due to laws and regulation penalizing illegal acts of bigotry, and the increased purchasing powers of non-whites in the USA. The overwhelming majority of those who are less tolerant of non-whites (if they have something to sell), are eager to sell their products and not reluctant to accepting non-white's money. It's not a case of “black is beautiful or less ugly; its a case of green and gold, (everyone's money is beautiful. Respectfully, Supposn