Quote:
Originally Posted by campfirewest
The market share dropped because many Bud Light drinkers don't want to be associated with that person...
It's ok not to want to be associated with or identify with someone.
You identify the inherent transphobia precisely. That a trans person get's a sponsored post to their own audience on their own feed is just objectively not forcing anybody to be "associated" let alone "identify" with the trans person. It's a targeted ad. Just like millions of other targeted ads, heck I've done sponsored posts in my own social media. Nobody bats an eye. But because she is trans, these anti-trans culture warriors decided that this was some bridge too far they had to get all up in arms about. These people don't get a monopoly on who is allowed to enjoy shitty beer.
The reason I use "visibility" as a word here is because when a trans person becomes "visible" to society, this is when the backlash starts. It's the same for, say, Ellen Page as it is for Dylan Mulvaney. She could have just stayed entirely in her own lane and not marketed to her followers, but by gaining enough visibility that she gets this sponsored video now the backlash occurs. It's despicable.
Quote:
If Ben & Jerry's hired Donald Trump as a spokesman for some reason, I'm sure there would be backlash from their customers. The Trump fans could claim this is an outrage and cancel culture and the crazy libs just don't want him to be visible, but maybe some people just don't want to be associated with that guy?
Indeed. However, Donald Trump is not just a random person, he is a politician and probably the most prominent/controversial politician of our time. That is somebody that SHOULD spark outrage and should be expected to. The outrage about Dylan Mulvaney was just because she was trans. Her being trans was enough to make it a controversy, which is the problem.
Quote:
Originally Posted by campfirewest
The reality is this was just one of the all time dumbest marketing moves in history.
Maybe so, it certainly cost them money. However, it SHOULDN"T be dumb. It should be just utterly innocuous that a trans person is visible in an ad. Maybe you are right, and having a trans person advertise your product to their audience is a terrible marking decision, but we aren't going to become a better society by letting the transphobes win and forcing trans people out of the advertising industry until they finally become less awful.