Quote:
Originally Posted by LoveThee
Interesting model. Do you think this provides any value to ad providers? What kind of data are you using to target the ads?
We think we provide great value to advertisers. We directly grow the prize pool with each ad shown and we try to make it clear that we do this. This way users come to want to see ads and their head-space is better when they do so. The ad is no longer something to endure before your video begins (like on YouTube, for example), but something you can use to grow your chip stack or the tourney prize-pool. You're in a positive headspace when the ad comes up changing your relationship with the advertiser from almost adversarial to much more friendly.
On the other hand, we don't offer a lot of data value since we don't collect data to target our users with specific ads. The ad networks use non-user-specific date of their own for targeting like any other site but we have nothing to do with that.
Last edited by Big Ugly Greg; 08-11-2018 at 12:30 PM.
Reason: I hadn't had my coffee yet.