imo it's whether the rake is being reinvested.
we're effectively giving them a portion of our winnings in order to pay for their costs, but far more important for the long term, for both us and the site, is that they put this into advertising to new players.
if i rake $10k in a month and the poker site spends $500 on support costs and another $9,500 on advertising, that brings in fish who'll dump $30k, $15k of which is raked to the site and the other $15k is won by me, then that's a great ROI for me.
the concern is that the sites are just pocketing the money themselves to make a quick buck.
whether or not they do this should show based on which networks' growth over the years, or for party poker their annual report.
looking at the 2009 annual report (
http://www.partygaming.com/prty/en/i...=latest_report) party raked $197m and spent $153.9m on costs (excluding depreciation of buildings, interest costs on loans), from a quick look over the report i cant see a decent breakdown of these costs but that helps to give a ballpark figure for what's happening.
those that have good business minds will re-invest that $9,500 into attracting fish, hoping that they'll make that $15k in rake mentioned above.
so i think we should more be looking out for which sites are re-investing this money into advertising etc and we can judge this based on those that have better growth rates (stripping out acqusitions) rather than those in decline, which presumably are either pocketing our rake or suck at marketing.
that's assuming though that we can get dumped money by the fish from our advertising so that it can both be a good ROI for us and the site. but so long as the human race like to gamble, then hopefully it will
just imo, maybe my thinking is a wrong