Quote:
Originally Posted by greep
I read somewhere that the WWE has a similar subscription model and they get 1,500,000 subscribers (if I remember correctly). Guaranteed someone at Pokergo headquarters said 'yeah, we should be able to get 10% of that' I'd like to know how WWE launched their subscriptions service and what if any promotions they offered? Two different industires i get it, but it would interesting to compare.
They offered a month free in the month of their biggest event of the year, Wrestlemania. FWIW, WWE's stock hasn't faired that great since starting the WWE Network. If you look at their stock you'll see it shoots up a ton right before the release, and then plummets starting right before Wrestlemania. I think that had a lot to do with the subscriber numbers being lower than anticipated.
From a technical standpoint and a content standpoint, WWE Network has been outstanding from the beginning. Way better than UFC Fight Pass and obviously better than what we are seeing on PokerGo.
Quote:
Originally Posted by greep
What Pokergo should have done (i said this in an earlier post) is give 2 free months on sign up, which would have been this WSOP, and then go from there. The key is to get people to sign up. They blew their launch, i believe.
I think a far better strategy would have been to launch in an a slow month, ie April or May giving people a free month to subscribe and then charging them during the WSOP. Fact is many of us won't be using this service outside of the summer coverage.