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SuperBowl XXX, Switzer's Cowboy's against Cowher's Steelers, at Sun Devil Stadium. It wasn't supposed to be much of a game--Dallas was favored by two touchdowns--but we struck gold with a prop that captured the attention of the sports betting public:
Will Kordell Stewart have a rush attempt, a pass attempt, AND a reception?
(He must do all three to satisfy the "Yes")
YES +250
NO -300
Of course, we thought the "No" should have been about -1000, but history has shown us that no matter what prop we dream up, the public will pile on the "Yes" on Yes/No props, and the "Over" on Over/Unders, so we shaded this one accordingly.
We put up the Slash Trifecta, expecting to laugh at anyone dumb enough to take +250 on the "Yes".
The media thought this was the most creative prop they'd seen for a while, and every broadcast or article mentioned the IP's "Slash" prop. It brought a LOT of people to our property...
...and they all wanted to bet "Yes". The price wasn't an issue. They took +250. Lowering it to +200 didn't slow them down. Soon it was +160...+120...-110...-130...
...-180...-240...-280...-320...-400...
So instead of laughing at the suckers who took the +250, we were marveling that the suckers would happily lay -400 on the same prop.
The Wiseguys eventually came in to buy back some of the "No", but we weren't too eager to share it all with them. We gave them a little, but tried to keep most of the public's stupidity to ourselves. (This paragraph illustrates that the common question, "Do bookies always strive to balance their action?", should be answered, "Not always.")
In the seven years I worked at the IP, this prop was easily the biggest decision we ever had on a prop. We had a $500 max bet, but we still had a Monday Night Football-sized decision on this prop. Besides horse matchups offered by utter incompetents, I can't think of any bet ever that moved from +250 to -400. Please believe me, that +250 was not arrived at by incompetents.
Once the game started, we were pretty balanced on the sides and totals, so we pretty much just sweated the props. Of course, the Kordell Stewart prop was on the top of this list.
We knew the toughest thing the Yes bettors had to fade was the reception. Kordell ran and threw more than he caught--and even if they did throw to him, they had to complete the pass to help the Yes bettors.
Naturally, he caught a pass very early on. It wasn't a big play in Arizona, but it was a big play in Las Vegas. No matter where you were in the building at that moment, you could hear the cheering.
He also got a run attempt pretty early, as well, leaving "pass attempt" as the final hurdle. This didn't have to be a completion, it just had to be a forward pass attempt.
Midway threw the third quarter, O'Donnell pitched to Stewart, who ran a sweep to the right, except he didn't tuck the ball away.
"Uh oh, here it comes..."
Sure enough, he's got the ball cocked by his ear, and he's looking to throw...
The crowd in the sports book is going absolutely bananas. "THROW IT! THROOOOOW IT!!!" These people don't care if he throws an interception that costs his team the Super Bowl, they just want to win their bet.
Nobody's open. Kordell is holding it, holding it, still rolling right, holding it, thinking about tucking it away, almost to the sidelines...
"THROW IT!!!"
Kordell tucks it in , and steps out of bounds for no gain on the play.
"AAAAAWWWWWWWW!"
It was the wildest I've ever seen a crowd in a sports book.
That was pretty much the last we saw of Kordell that day. Put a circle around the "No". The bookies win this one.