People bluff a lot less than one would think. Every bluff gets shown on TV (because it's interesting no matter the outcome) but all the humdrum hands don't get shown. This makes it look like pros are constantly bluffing. Not so.
Also: A bluff - if it wins - makes a lot less money than a value hand (since you're not paying the last bet(s)).
Unnecessarily paying off a value hand is a lot more costly than unnnecessarily folding to an occasional bluff. If you want to stuff a leak then eliminating the former is higher priority than eliminating the latter.
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a) he bet, so i put him on a range
Depends. A c-bet can still mean pretty much anything these days.
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b) I don't have a draw, but i can beat a bluff
c) I can't beat any real value hands.
True - but are you willing to put three streets of calls on that read? That's a losing proposition. If he's betting he'll likely bet again next street. Particularly if he actually does have a hand. Now what? Unless the guy is a hyper LAG whom you
know bluffs way too often this is financial suicide.
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d) **** it I call because he could be bluffing enough to make calling profitable.
(Bold mine)
At this point you're just guessing. Guessing isn't a profitable way to play poker. If you don't know that he bluffs way too often (by observing how many hands he plays and how aggerssively he plays them) then you're just asking to be taken to the cleaners.