On the page, on almost the same line, as you read the details, it says
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CHAMPION PACKS
All event winners - from both Gold Coin and $weeps Cash™ events - win a Champion Pack which includes an exclusive Global Poker T-Shirt, Global Poker cap and truly awesome Eagle Cup Trophy.
and
Quote:
All Champion Pack winners are eligible to enter the Hometown Heroes promotion. Wear your Global Poker merch and show off your trophy to showcase your special part of the world and pick up some free $weeps Cash™ in the process.
So if you win a tournament, you get a tshirt and hat (a month later) and then you can post pictures in it on social media for an extra $20.