FTR I don't live in ET or PT I'm in the middle.
The world doesn't revolve around any time zone, but the GP business model currently revolves around the 4 US time zones, so let's stay on point.
I don't really see them moving their marquee nightly tourney, the 1500, any earlier. 7pm ET cuts off the left half of the country for anyone with a day job. It's not good business, they want that particular event accessible to as much of the 4 time zones as possible. Yes this tourney runs longer than most so it tips past midnight ET, but let's keep in mind it only does so for a handful of players each night. Last night for me it was over around 10:30 ET lol.
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It stands to reason there are less people in the 111 Flop game so it should end quicker then the 100 flops. It would also give players playing at a higher table limit an extra hour to reach the 111 flop min which makes more sense then vise versa.
This makes sense to me... good, sound reasoning. I'm not sure they want to make these games start earlier, they want them accessible to the whole country so there's more incentive for players to sit cash games, but flip flopping them makes a lot of sense.
I also agree about the 2500gtd starting so late, not sure why that is but it is really pushing the envelope on the Eastern half... at this point it's only once a week though. Maybe if/when they expand this tourney they could rotate the start times more to have it earlier than 11ET on some nights or just move it back an hour or so.