Quote:
Originally Posted by RT_437
why bet and set him up for a perfect bluff? we have no idea if he hit his J on turn or made his straight on river. We have no idea where we are at so why bet here?
I think a block-type bet is best here, particularly because I think you'll be paid off by worse hands sometimes.
As for the logic behind the bet, you bet to prevent facing a potentially -EV decision (or simply a less +EV decision) on the river. In general, players are more likely to bet as a bluff than they are to bluff raise. More specifically, this means that even weak players tend to bet as a bluff at a rate much closer to the optimal rate than the they do bluff raise. Thus, checking tends to cost you more money because villains play more correctly in this spot than they do when reacting to a bet, which is to say that they bluff at a more appropriate rate. By betting and always folding to a raise, you put your opponent in a spot where they will play less optimally, which means you make a +EV spot more +EV, which means more money for you in the long run. This can, at times, be true even if you never win if villain calls your bet.
I'm not sure I've done the best job explaining it, so if this makes little to no sense, read Sklansky's section on bluffing in Theory of Poker, which does a considerably better job (well, you should really do this regardless).