GI Joe hooked me with its first miniseries in 1983, which played out over five episodes covering a single storyline from beginning to end. This extended storyline format is pretty standard fare for TV shows and cartoons nowadays, but it was rare to see much content like that back then. Most of the shows and the cartoons reset every episode, with all of the characters having learned nothing and gained no insights from their previous outings.
Exceptions to this rule were dramatic miniseries like Roots or Holocaust and a few primetime soap opera dramas like Dallas and Falcon Crest, though the soaps would undergo periodic storyline resets, with formerly dead characters suddenly and mysteriously showing up alive or--in the case of Dallas--an entire season proving to be merely the dream of one of the characters.
As a tween, I didn't watch any of those fusty and harrowing miniseries or the ridiculous soap dramas. I watched Mork and Mindy, Welcome Back Kotter, Happy Days, Love Boat, Fantasy Island, Dukes of Hazzard, A-Team, Airwolf, BJ and the Bear and Knight Rider. None of these shows had a storyline. The exception to this rule was 1978's Battlestar Galactica, and the writers of that show stepped on their own dicks by getting their characters to Earth and then not knowing what to do once they got there, after which the ratings fell through a hole and the expensive-to-produce show was swiftly cancelled.
So, GI Joe's storyline idea hooked me. I was old enough to know that the whole enterprise was designed to sell
dolls action figures and other assorted crap to kids who were younger than me, but that didn't bother me. I just wanted to see how the story ended.
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Originally Posted by Da_Nit
Any comments about their “Now I Know and Knowing Is Half the Battle”, public announcements?
There were complaints from activist lobbying groups, specifically Action for Children's Television, that cartoons like Hasbro's GI Joe and Mattel's subsequent Transformers show were nothing more than half hour commercials that had--through their high ratings--shouldered out educational children's programming like Captain Kangaroo and Animals, Animals, Animals, but no specific laws were passed until the early 90's. Here I would guess that the GI Joe Public Service spots were preemptive attempts to stave off legislation.
Quote:
Originally Posted by Da_Nit
- They where always shooting at each other and blowing stuff up but no one dies.
That was actually the turning point for me. I watched the first miniseries and I enjoyed it thoroughly, but when the second miniseries came out a year later, I realized that thousands of laser rounds (blue for Joes, red for Cobras IIRC) were being fired during the course of a typical battle and that no one was getting hit, other than occasionally in the arm. Airplanes and helicopters and tanks were blowing sky high and everyone was jumping or parachuting out of them to safety.
I watched and I waited for someone to die, but it never happened, although in one instance a couple of Cobras fell off their paragliders a few hundred feet in the air, and neither appeared to have a parachute, but they did fall above a river. Their landing was never shown, but one must assume that like a small minority of Golden Gate Bridge jumpers, they lived.
In any case, by the second miniseries I felt that I had grown too old to enjoy GI Joe, and I gave it up.
Last edited by suitedjustice; 10-20-2020 at 01:15 PM.