I would say Alex Jones (I've only listened to maybe parts of a handful of his videos) is a colorful, imaginative, effective communicator. But while there is some value in his willingness to explore taboo topics, there is a risk in taking what he says too seriously. Or maybe I should say what he implies- I've noticed he is very careful in his wording to not resolve much, maybe as part of a strategy to keep the ball bouncing forever on every topic. He just isn't a serious journalist or investigator and if you bring his stuff to someone who knows whats up they will swat it down pretty easily.
He's most likely a Bilderberg shill trying to discredit legitimate conspiracy theories by association with his wacko brand.