Yeah, I mean the cost is nominal, I can absorb it if we lose. As much as anything, it just feels like a waste because I bet sports seldom enough that a lot of the value in occasionally doing it is giving me a reason to care about a game, and obviously your own team's playoff game never needs that incentive.
I guess I would assume that this is a game where a big chunk of the viewers don't like either team, but it's probably true that the Seahawks are a bit less hated than the Cowboys. Although I don't gather that there's a strong consensus opinion about the Seahawks in Indy anyway, I do try to embrace the heel role by having this book propped up on the front of my desk at work:
My boss was confused because I didn't seem like the type to be championing a motivational book, but it made more sense to her when I explained, "Oh, I haven't even read it. It's just there to troll people."