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Nor should he. Cena should go over Punk and then hold the belt until at least 2014.
the john cena championship is only important cuz the wwe says it is, not cuz there's a huge demand for it or cuz the undercard isn't worthy of it
cena v rock was correctly the main event and was huge cuz it was the rock more than it was cena
cena v lesnar was correctly the main event and was huge cuz it was lesnar more than it was cena
cena v kane, cena v lauranitis and cena v show had no business closing ppvs
the problem isn't that punk/bryan can't headline, it's that the wwe won't even try to see if it can. every single segment involving them during their fueds either opened the show or were buried in the middle of the show. doesn't matter how over they are, doesn't matter how much merch they drive, it'll always be wwe raw or wwe presents (insert PPV) starring john cena
ratings are at an all time low, buys and gate are trending south, stock price is at an all-time low. could be that the product as a whole is dog**** (thanks linda), could be that the fans are resisting cuz the wwe shamelessly put all their eggs in the john cena basket and aren't bothering to build anyone else, could be that nobody gives a **** about wrestling no matter what you do with it. who knows