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Seems unlikely that it would go as far as costing him his company. I guess the path there would be becoming as toxic to advertisers as O'Reilly did, but it's a pretty different situation with VKM mostly being a behind-the-scenes guy now, and thus he himself is not the show.
Worst case scenario, but probably most comparable in their roles, would be a Weinstein type. Of course, he hasn't even been accused of anything, but for some reason, I feel like it would not surprise me if this thing keeps building the way it does with new people being implicated every day.