I think that there actually used to be MORE DQ/s countouts that "didn't advance the storyline" than there are now.
I think the biggest problems that require a lot of adjustment by everyone are:
1) There's no more mystery in this stuff any more. Surprise Royal Rumble entrances? Good luck with that, there are 74 people tweeting they saw Batista at the airport, and 65 of them will have grainy photos. Unlikely title changes? Just check Bovada before the match for the latest odds. We know too much to be able to suspend disbelief.
2) Timelines for everything are so compressed. Let's take, for instance, these results:
http://en.wikipedia.org/wiki/Saturda..._Event_results and just look at the first few from the "Golden Age". First of all, note that 3 of the first 9 matches ended by DQ or double countout, so, bleh. Second, look at the match times on this stuff. You have to go to SNME #5 to even get ONE ten minute match - and that was a tag match. The first singles match to go 10+ minutes and not end in a DQ was in the NINTH SNME.
Nowadays you have 5 hours of programming to fill in A WEEK. That was probably like three months of old style programming. A three month feud now feels played out, because they've had 7 or 8 matches or altercations that you have seen, because they have to have programming. I mean, you had an epic Flair/Steamboat trilogy play out over the course of three months where they wrestled each other a total of three times in matches that you could see, because that's all the TV there was. If you had the same thing in the same ratio of time to TV shows that you have now, that would be like a month, tops, and then it's on to the next feud.
3) PPVs are the only thing that matter. How many truly meaningful matches have there been on regular TV in the last year? Surprise returns, title changes, shocking developments (turning Big Show or the Bellas doesn't count)? Probably less than five? So, every 3 months of TV programming, something interesting happens. The rest is just supposed to make you buy the PPV (or, now, the network) to see what happens, because the endings are always there.
You're also right about the lazy booking on a lot of stuff, of course, but they are somewhat handicapped by having to constantly keep certain things fresh. I think they could do a better job than they do but it's a harder job than we think.