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Doesn't the first part of your question answer the question?
The problem I have with that is that once a wrestler is at the top of his/her game and you are fully invested in that character they get moved to the main roster.
You have a valid point though. I just skipped through a couple recent episodes of NXT and the episodes were mostly just match after match after match. This appeals to a lot of you but it does not appeal to me. My favorite parts of weekly wrestling programs are the promos and the extra-curricular activity, rather than the actual matches. If AEW is light on this content they will lose me too. NWA is guaranteed to have lots of promos.
FWIW, I had watched some NXT episodes a few years ago and it never really grabbed me.