I mean, doesn't Cena/Ziggler have to go on before Sheamus/Show? Otherwise, if you're Ziggler, why not just cash it in before your match, then there's nothing to lose?
(Yes, I realize I'm applying logic to WWE, and therefore LOL me, but...)
It's only got the second main storyline in the company over the past two months (which is intertwined with the main storyline in multiple spots). It's only got the man you were putting in a 1v1 match for the WWE championship before the injury. It's only got the most over person in the company in DBD. It's only the in ring debut of the 2 highest ceiling young guys you have (you know, the ones you threw into main storylines instantly). It's only a gimmick match in which the damn ppv is named after.
It's only got the second main storyline in the company over the past two months (which is intertwined with the main storyline in multiple spots). It's only got the man you were putting in a 1v1 match for the WWE championship before the injury. It's only got the most over person in the company in DBD. It's only the in ring debut of the 2 highest ceiling young guys you have (you know, the ones you threw into main storylines instantly). It's only a gimmick match in which the damn ppv is named after.