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Have you seen their previous ten matches?
PPV matches? I'm not sure I've seen one at all.
I don't really expect great or even good, but I think they both can do "solid" in their sleep.
Orton feels like he's in another gear right now, and I think there's some heel/face stuff that COULD be interesting.
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but Cena probably isn't turning until kids stop being his stuff and convincing parents to go to live events
People have made the argument that at this point Network Buys > Merch. If they think they can get the same kind of mainstream media press from a Cena turn that they got out of Taker's loss, I can see it.