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I like Christian Cage, but if he's the babyface world title challenger at a big PPV then the company is short on top babyface talent, and Punk is the most over babyface in the company.
In fairness to this, the plan was for Hangman Adam Page to main event this with Kenny I believe, but he asked for time off due to the birth of his first child. That meant that they went with Christian, who was the number one ranked men's singles guy at that time. When the match was announced, I think most people thought it was a swerve, because everyone wanted Hangman, but they ended up building to and providing a decent enough match, considering everyone knew Christian had zero chance of winning.
The rankings do hamper them sometimes with things like this, but it does mean you won't have someone like Punk just come along and go right to the top. He's going to have some feuds before he gets into the title picture.