Quote:
Originally Posted by MrWooster
Just initiated my first Facebook ad campaign. Anyone had any experience with FB ads? I have set it up to be very specifically targeted and the advert points to the Facebook page of my site. Basically doing a minimum spend to see what happens and try and asses the worth based on the results.
If you're doing a banner-type ad, you're doing really good if you get 1 click per 1,000 impressions. That's actually common advertising data for web interfaces: usually 1/10% click-through is your "expectation" with almost every web portal that has that metric available. So, extrapolate your b/e and go from there.
That data-point made little sense to me until I read something along the lines of this: "Think about it a TV commercial you seen recently. Easy, isn't it? Now think about the last web banner you seen, or any web banner you've seen in the past week. Can't do it, can you?"
Edit to ad: I need to be specific that a banner ad is usually, "My Company Logo and Why We Rule," which shouldn't be confused with a product ad, which is "Click Here to Buy this Brand New POS."
Another Edit: There's a reason that banner ads are so low cost-per-impression. It would behoove you to remember you get what you pay for, and if one is 8c per impression compared to 4c per impression, buy the 8c per impression.