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Why "latter"? The two are not exclusive reasons/choices. I am sure they will survive having fewer players for a while, though perhaps it means a lot of cuts.
The thing is, if they choose to leave the US market and not sell, it sounds like they have to wait 2+ years to get back into the US market (there is some larger timeframe than 15 months where existing companies could not have served the US market in this bill, at least from what those that have seen it said, anything can change of course). If Stars and FTP wait that long, it's likely other sites will have a good stranglehold on the market by then, since sites like Party could enter the US market in 15 months, same with any sites by major casino holding companies like Harrahs.
What seems to be more likely, is that FTP and/or Stars goes to a company like Harrah's (I'm sure both parties already have considered this for some time, hell they could even have rough parameters sketched out for a future sale for all we know) and tells them "Hey, we have the largest playerbases in the US, over xx% market share, we also have considerable market shares in Europe. Buy our company for $x, you can enter the US market at the earliest time (15 months, or less depending on final bill) and rebrand using something like PokerStars by Harrah's and then you have software and a huge market share to boost your launch."
This is all fairly speculative, but if I'm interpreting this correctly, this is what some of the PPA guys or people close to the action in these negotiations are saying and implying.
If anybody has read the entire thread (I read a lot of it and a few other ones) in the legislation forum on 2p2, feel free to let me know if you disagree and why.