Quote:
Originally Posted by 10isgood
I dont understand why the hyper turbo package w/10 videos costs the same w/the premium video pack w/over 800 videos.
Am I missing something?
The previous premium membership was a reoccurring thing that appealed to most any HUSNG player. It had about 10-12 videos from various instructors of premium level in it per month before.
Obviously, to a brand new player, this means the premium membership over time ended up having incredible value. We couldn't really find a good way to protect that value while still offering affordable education and we didn't want to become one of those $500+ price point education sites and have to really take security measures to protect our content fully from sharing, it would've encroached on the user experience (and cut down on users that could afford the videos).
The hyper pack is a little longer than the new premium content members used to be able to get per month, so it did represent a more focused and complete line of content than the new premium content. So for users that had previously purchased the premium membership and seen all the backlog of videos that they wanted, the hyper pack represented a better value (assuming low to mid stakes hyper players) than the premium membership's new videos for the month.
Now that the premium membership is a package of videos, it can still represent a lot of value to players, players that have never seen those videos (or haven't seen them in 3, 6, 12 or more months). But once they've seen those videos at a very affordable entry point for the quality of content, other packs will be likely to appeal to them in order to get the latest, newest and more focused content that we produce.
So the answer isn't entirely simple and there are a few factors, but basically the premium pack was our membership, and along with the standard membership, the previous setup really charged for new videos and previous videos were almost a bonus (probably more like 80% charge new videos, 20% old). So new users did (and still do) get a real bargain on their first purchase on husng.com. That's not a bad thing though from a business perspective, it's easier for hesitant buyers to make a purchase and really see the quality (if they can't see it from our 100+ free videos on youtube).