Lower your cbet percentage. Unless you are heads up (rarely in live poker), someone likely got a piece of the board and will not fold even bottom pair.
Value bet.......
Only bluff good players when the bluff makes sense. It is really rare in low limit live stakes.
Pretty sure when you are comfortable enough with hand ranging, "bluffs" are no longer what you think they mean.
This is interesting, it got me thinking a bit. I'm interested in how you would define a bluff from this point of view. The best I can come up with is "betting because villain will fold X percentage of the time".
Bluff is one of those terms that simply overgeneralizes situations.
To layman, bluff simply means that you made someone fold a hand that is currently best. In other words, if you have 21 outs and made someone fold a pair on the flop, you are bluffing.
To a slightly more advance player, bluff could mean that you, without currently holding the best hand, made someone fold a hand with SD value prior to river.
To an even more advance player, bluff could mean that you are making someone abandon their equity when a call is +EV.
Equity is only part of the context, but not the whole thing.
Scenario: in a HU situation, you have exactly 51% equity in a pot with at least few blinds, anything you put out there would make it an +EV call for your opponent, so it would be a mistake for him to fold.
IMO, you are bluffing when you can convince your opponent that he does not have 49% equity in the pot, and a call is -EV.
