Saw this big bluff and wanted to share and find some consensus on if it's a good bluff or not.

1/2:

Limp from UTG. MP and Hero on BTN call (65, mid 20s who have been playing pretty tight the first hour).

BB (Villain, mid 20s, seems like a good aggressive player who raises pre quite often and likes to be in control) raises to 10.

Everyone calls the raise.

Flop (40) 4-handed: 244

Villain leads for 30. Folds to BTN who calls.

Turn (100) is K. Villain bets 35. Hero raises to 105. Villain tanks and calls.

River (310) is 8. Villain checks. Hero goes all-in for about 200. Villain thinks for a bit and says 'This might be a bad call but...' and calls.

Villain shows A2.

So do you think this bluff should work?

My initial thought was that it should. Hero has lots of 4s in his range by limp-calling pre, right? But maybe that's it. The flush draw misses and 53 for and open-ended does too. Medium pocket pairs probably doesn't raise turn?

Every street is very spewy

Even though BB may be a maniac, the bluff looks, from his perspective, way more bluffy than valuey. It’s a hero call but table dynamics, etc, should fold pre. Overlimping 65o is playing too man hands, meaning player has too many bluffs in his range, makes calling off with bottom pair an easier decision.

No need to read further than this; it's a terrible bluff.

Why? Arguments?

The besetting sin of small-stakes players is calling down too much. The twin exploits for this are (1) not bluffing them on the river, and (2) value-betting them to death.

Basically at these stakes I want an established, positive read that a villain folds too much before I want to try to bluff them on the river.

1. Fold Pre
2. Fold Pre
3. Fold Pre

By far the biggest mistake in this hand, you can't be a winning player and be playing 56o, much less limp calling 56o.

As played, if you're trying to bluff at these stakes you have two reasonable options. Raise flop, trying to get higher cards to fold, or call flop, bet turn if checked to. No villain is folding an overpair here at 1/3, your only hope is folding higher cards. Take one shot at it if you must, but once someone calls your raise here, it's very likely they're going to call down everything.

Wow, when I said I didn't read past the "1-2" I meant it. I didn't realize quite what a trainwreck this hand is.

I would really question how you characterize your perceived image. Limping 56o and then calling a raise is not tight play. In fact it's super spewy. Now maybe you had been folding for an hour straight and decided at this moment to get out of line. Well then okay.

If Villain actually perceives you as a tight player, he will not assign you very many 4x here. Just A4s and 45s (4 combos). Maybe some A4o, although that is kind of a loose call to the $10 open. Meanwhile you have dozens of flush draws that bricked out. Generally, I would caution against bluffing rivers when there is a double suited flop and the flush draw bricks out. LLSNL players generally call down too light in such situations, putting you on the busted front door flush.

If the river had brought a spade, I think your bluff line would have been excellent, with a near 100% success rate. As played, we just have to give up any non-3 or non-spade river.

And buttons were clicked...