Point 1: You can't get coolered set v. quads, only house v. quads, but minor point.
How many handed are we? Effective stacks? I'll assume that you're in the HJ. Also, pot is off, if limper, you and BB call a raise to $10, pot is $31-rake on the flop, so probably $28, not $36. If V has 97, you're up against a made straight, and lose, although you could pay that off and still be +EV since he wasn't getting the implied odds to call the flop. If he has trips, you lose, and there's not much to do about that. I think the only conceivable hand that you beat here is 78, although if it's 7
8
you're up against 14 outs, since the 9
would be a clean out for him.
On balance, I think that this would be a fold, if a marginal one. You're getting ~2.5:1 here, so you've only got to be good about 29% of the time, though that it seems unlikely that you're good that often. Again, stack sizes matter, and if you're fully stacked, you should have about $165 at the end of the hand, he'll have $130, and you'll be able to find a better spot to stack him.