This isn't an update more of a hand which I'm unsure of which feedback would be appreciated.

Hero (£380)
Villain (£600+)

Villain here solid reg who is used to playing deep. I haven't had much history with him on the table however but hesees my image as nitty from talking to him in the past outside of the table and on the table to.

Villain opens to £7 EP, 2 callers in MP, I'm on the btn with 10 7 and flat, blinds fold.

Flop
9 J 5

So I have a gutshot and FD. Villain leads for £20, both MP players fold and I flat

Turn
9

Villain leads for £50. I make it £135, my reason for doing this is because I think I can get him to fold out a lot of his Jx range and possibly his QQ+ type of hands with the help of my image, I mean there's no reason I can't have some kind of 9x type of hand as played as well. Anyway he calls

River
5

Villain checks, I jam. I planned on shutting down on most rivers that I bricked but I think the 5 there is the perfect card to bluff on since it completes so much that I could have a long with boating up if I had a 9. From what I was thinking at the time I thought my range could be

9x (A9s, K9s, Q9s, J9s, 910s, 98s, 97s, 96s, 95s,)
5x (A5, 6 5)
Combo draws (Q10, Q10, 108, 108, 107, 107)

I also factored in my image into this as well and, because of my nitty style I assume that I will get more credibility here and he'll be folding out a lot of his range on the river which he was fine peeling on the turn with.

My question is I'm not particularly sure whether my river jam is ever going to work enough to be profitable in the long run. When I jammed I thought it was fine but it's a weird spot.

Your only range here is 9x and bricked draws...

I'm deep enough with him to be calling with any of the range I said I had on the flop and do exactly what I did on the turn to.

raise flop

Your shoving flushes on a double paired board on the river...
What do you expect to get called by?

I assume Jx, his bet looks pretty polarizing and maybe V will hero call with worse. I think if you want to raise turn you have to make it larger; like $185-200ish. Your raise is giving V a good price and he will call with the majority of his range here. As played, I think once V calls turn and you brick that I give up; V might think since your nitty you don't have many 9x combos in your range and the fact that you probably would just check behind with a flush on the river if you had spades.

Grunch

Either raise flop or raise the turn larger. I'm not sure about the river jam because I don't know the size of the pot or the size of your jam. I suppose I could take 30 seconds and figure it out, but then again so could you. And then you could include that info (pot size and effective stack sizes) on each street of your post. That would likely get you some better answers too. But I don't have time for that sh*t, and apparently neither do you.