Quote:
dont focus on playing one style. adjust to each villain.
This.
Advertising plays work only against certain players, and are usually more expensive than they are worth. Most LLSNL Vs don't adjust, even after they form an opinion of you, and most don't remember an unusual play two orbits after it happened.
On the other hand, when you find that 70 year old rock who wont adjust, you can steal from him shamelessly, and not only will it be profitable, but for the other Vs who are paying attention but don't really understand that you're only crazy against the player who almost always folds, you will have created an image that gets you paid against them.